OPL Realty is a licensed real estate listing firm based in Reno, Nevada. It represents home sellers exclusively — handling everything from pricing strategy through closing — at a 1.5% listing commission. The firm operates in the Greater Reno-Tahoe region and is licensed in Nevada.
The name stands for One Percent Listings, reflecting the firm's founding premise: sellers should not pay legacy commission rates for a transaction that modern technology and skilled representation have made far more efficient. The 1.5% listing commission is the published rate — there are no hidden fees or tiered service levels.
What OPL Realty Does
OPL Realty focuses entirely on the sell side of residential real estate transactions. The firm does not represent buyers. This focus on seller representation is deliberate — it keeps the service tight, the conflicts of interest minimal, and the expertise concentrated where it matters most to a homeowner looking to sell.
From first contact through closing, OPL handles pricing analysis, MLS listing, professional photography coordination, showing management, offer review and negotiation, and transaction coordination through escrow. Sellers in Reno neighborhoods from Somersett to South Meadows to Damonte Ranch work with the same process and the same commission structure.
The 1.5% Listing Commission
The listing commission is the fee a seller pays to their listing agent. It is separate from any compensation offered to the buyer's agent. OPL charges 1.5% of the final sale price as the listing commission.
OPL listing commission at 1.5%: $8,625
Traditional listing commission at 3%: $17,250
Savings on listing side: $8,625
What sellers offer the buyer's agent is separate and negotiable. The NAR settlement of August 2024 confirmed that sellers are not required to offer buyer agent compensation through the MLS. OPL helps sellers think through that decision based on current Reno market conditions and their specific situation.
What Full Service Includes
Full service means the listing agent manages the transaction from start to finish — not just the paperwork. At OPL, that includes:
- Comparative market analysis and pricing recommendation
- Pre-listing preparation guidance
- Professional photography coordination
- MLS listing and syndication to major real estate portals
- Showing coordination and feedback collection
- Offer review, negotiation strategy, and counter-offer management
- Contract to close transaction coordination
- Escrow and title liaison
This is the same scope of work a traditional 3% listing agent performs. The difference is the commission rate — not the service delivered.
Who OPL Realty Serves
OPL works with homeowners selling primary residences, investment properties, and second homes throughout the Greater Reno-Tahoe area. The typical OPL client is a Reno seller who has done some research, understands they should not pay 3% to list their home, and wants to confirm that full-service representation is available at a lower rate before committing to an agent.
The firm is not a fit for sellers who want a completely hands-off relationship or who need a buyer's agent on the same transaction. OPL represents sellers, period.
How OPL Is Different from a Discount Broker
A discount broker typically reduces service alongside commission — flat fee MLS listings, limited agent availability, DIY negotiation. OPL operates differently. The lower commission reflects the actual economics of modern selling, not a reduction in what sellers receive.
A skilled agent working a Reno home sale to close spends roughly 20 hours on the transaction. At a 3% listing commission on a $575,000 home, that works out to $862 per hour in gross commission before broker splits and overhead. The 1.5% rate still pays for skilled, full-time representation — it simply does not carry the legacy markup that the traditional rate has retained for decades.
Coverage Area
OPL Realty is based in Reno, Nevada and serves sellers throughout the Greater Reno-Tahoe region. This includes Reno proper, Sparks, Northwest Reno, Old Southwest, Mira Loma, Hidden Hills, and surrounding communities. Sellers in outlying areas are served on a case-by-case basis.
The first step is a free home valuation — a 15-minute conversation that covers what the home is worth in current market conditions, what costs to expect at closing, and what the full process looks like. No commitment required.